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Makale Özeti:
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Ethical analysis of the functioning of media in society and media texts based on the ethical
theory of media. It is assumed that the media are able to form certain audience’s moral principles.
From this follows the main goal of media literacy ethics education: to involve the audience in a
particular ethical behaviors (corresponding, for example, a particular religion, level of civilization,
democracy, etc.). Teaching strategy is based on the study of ethical aspects of media and ethical
analysis of media texts.
This article presented the main directions for Ethical Analysis on media literacy education
classes for student audience, including the examples of creative problems and issues associated
with this type of the analysis in the context of media literacy education problems, ie based on six
key concepts of media literacy education: agency, category, language, technology, audience,
representation. The author supposes that the Ethical Analysis of media texts on media literacy
education classes can significantly develop media competence of students, including critical
thinking and perception.
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