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Derginin Adı:
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Traektoriâ nauki
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Cilt:
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2015/1
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Sayı:
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3
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Makale Başlık:
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E-branding as a kind of marketing communications
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Makale Alternatif Dilde Başlık:
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Alternatif dilde başlık bulunmamaktadır. There is no article title in another language.)
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Makale Eklenme Tarihi:
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5.05.2016
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Okunma Sayısı:
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1
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Makale Özeti:
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In this article the value of e-branding in modern marketing activities of companies was shown. The Internet position of brand, which is the one of the main facilities of improving competitiveness in global competition, was proved. The basic characteristics and features of e-branding were marked. The main advantages and facilities of brand promotion through the Internet-network, were described.
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Alternatif Dilde Özet:
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Alternatif dilde abstract bulunmamaktadır. (There is no abstract in another language.)
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