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Derginin Adı:
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Traektoriâ nauki
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Cilt:
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2015/1
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Sayı:
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4
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Makale Başlık:
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Marketing research model of competitive environment
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Makale Alternatif Dilde Başlık:
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Alternatif dilde başlık bulunmamaktadır. There is no article title in another language.)
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Makale Eklenme Tarihi:
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5.05.2016
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Okunma Sayısı:
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1
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Makale Özeti:
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To support its competitive advantages in current market conditions, each company needs to choose better ways of guaranteeing its favorable competitive position. In this regard, considerable interest lies in the structuring and algorithmization of marketing research processes that provide the information background of such choice. The article is devoted to modeling the process of marketing research of competitive environment.
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Alternatif Dilde Özet:
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Alternatif dilde abstract bulunmamaktadır. (There is no abstract in another language.)
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