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Derginin Adı:
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Traektoriâ nauki
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Cilt:
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2015/1
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Sayı:
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4
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Makale Başlık:
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Price strategy and pricing strategy: terms and content identification
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Makale Alternatif Dilde Başlık:
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Alternatif dilde başlık bulunmamaktadır. There is no article title in another language.)
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Makale Eklenme Tarihi:
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5.05.2016
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Okunma Sayısı:
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1
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Makale Özeti:
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The article is devoted to the terminology and content identification of seemingly identical concepts "price strategy" and "pricing strategy". The article contains evidence that the price strategy determines the direction, principles and procedure of implementing the company price policy and pricing strategy creates a set of rules and practical methods of price formation in accordance with the pricing strategy of the company.
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Alternatif Dilde Özet:
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Alternatif dilde abstract bulunmamaktadır. (There is no abstract in another language.)
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