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Derginin Adı:
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Traektoriâ nauki
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Cilt:
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2015/1
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Sayı:
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4
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Makale Başlık:
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Scientific essence of marketing as the process of exchange
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Makale Alternatif Dilde Başlık:
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Alternatif dilde başlık bulunmamaktadır. There is no article title in another language.)
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Makale Eklenme Tarihi:
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5.05.2016
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Okunma Sayısı:
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1
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Makale Özeti:
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The article is devoted to theoretical substantiation of the scientific nature of marketing during the exchange period of market transformations. The study proves that many researchers consider exchange to be a direct transaction of any tangible object, while marketing exchange is mostly indirect, and exchange items are intangible and symbolic.
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Alternatif Dilde Özet:
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Alternatif dilde abstract bulunmamaktadır. (There is no abstract in another language.)
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