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Makale Özeti:
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A media façade – here understood technologically, primarily as light or animated pictures generated by electronic devices (although there are examples of kinetic, that is, mechanical media façades) is not an ornament, that is, its function is not merely decorative, but, with its potential as metaphor and for interaction, it is a mode of communication between architecture and environment, that is, the observer/passer-by and the city.
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