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Makale Özeti:
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The increasing use of private rather than public transport is impacting on the environment
in a number of ways, including contributing to the major problem of global
warming. It is necessary, therefore, to improve strategies to encourage greater use of
public transport. The aim of this study is to explore which perceived aspects of public
transport might be acting as deterrents to the use of public transport, and which might act
as motivators to increase its use. To act as a motivator a positive characteristic must be
both seen as true for public transport and felt to be important by individuals. In contrast,
negative characteristics that fulfil these criteria are likely to act as deterrents to the use of
public transport. A questionnaire was used to determine the beliefs and views of Turkish
students (n=980) about such characteristics. Some characteristics, such as comfort, journey
time, and timetable frequency and reliability were viewed as important and also
believed to be inferior for public transport. We suggest that there are opportunities for
education for behaviour change in terms of increasing student’s appreciation of the
importance of reducing global warming and their understanding of the role that public
transport could play in this, and in terms of increasing students’ understanding of the full
economic cost of private transport.
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