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Derginin Adı:
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The Turkish Online Journal of Distance Education
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Cilt:
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2011/12
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Sayı:
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2
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Makale Başlık:
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A MORE EFFECTIVE WAY TO ADVERTISE THE DISTANCE EDUCATION PROGRAMMES: Mobile Marketing Approach
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Makale Alternatif Dilde Başlık:
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Alternatif dilde başlık bulunmamaktadır. There is no article title in another language.)
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Makale Eklenme Tarihi:
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9.04.2015
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Okunma Sayısı:
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1
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Makale Özeti:
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Nowadays organizations strive to find the ways to communicate with their target
audiences by using varied advertising mediums because of the developments on the
information communication technologies and the globalization. In this context, like
the other institutions, the distance education institutions has to execute
communication activities by using different advertising mediums to create a positive
position in their consumers minds. In this sense, the increase on the ownership of
mobile phones and the new specialties of mobile phone technologies like accessing to
the internet made mobile marketing efforts important on the advertising investments
of distance education institutions. Especially with the mobile marketing, distance
education institutions can create personalized informative and promotion messages
for their target audiences. Mobile marketing approach has lots of advantages for the
institutions and the most important advantages that helps the institutions are; the
formats of the approach are forming according to the newest technological
developments and it gives chance to create messages for specific target audiences.
But mobile marketing has also disadvantages like; the target audience’s mobile
phones can be incompatible with the messages and the target audience can ignore
these messages. However much the approach has some disadvantages, the distance
education institutions- which are based on the technological developments also like
the mobile marketing approach- has to invest on mobile marketing according to send
personalized and effective advertising messages about their programs’ contents,
benefits etc.
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Alternatif Dilde Özet:
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Alternatif dilde abstract bulunmamaktadır. (There is no abstract in another language.)
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