|
Makale Özeti:
|
Advertisements aim to leave impact on target group via an idea, product or service. As known, advertisements have a decisive impact on the behaivours of one of their target groups, childrens.Visual and auditory power of television and children, whose parents stay indifferent on this power, have been exposed to too many advertisement message every day,are both uncontrovertible truhts. The topic of this work is the impact of the advertisement; such as the advertisement's impact on the children, the consumerism's imposes on the interaction between advertisements and children, how much children affected from the lifestyles presented on advertisements, affects on their nutrition and behaviour and the formation of their value judgements.The target of this work is to handle the TV commercials targeting children from different aspects and to understand the childrens' impact rates from the advertisements' message, which is constructed by the source.In this context, the advertisement called "Yoook mu?" from Maret brand chosen from commercials aired in 2015 via intentional sampling method; and semiotic analysis used for the analysis of the commercial movie. A coding scale about commercial movie has been made on the scale for creating meaningful findings. For reaching the meaning, Peirce's approach, which supposes that the correlation between the indicative and indicated can happen on three degrees of the indicator, has been used as a basis.
|