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Makale Özeti:
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The article is devoted to some of the issues of teaching English in a Russian
university, which arouse as a result of introducing new educational standards and it discusses the
ways of forming students‟ general cultural competence by using authentic curricula, in order to
meet the requirements of those standards. It also shows the importance of semiotics for acquisition
a foreign language and culture, and reveals the worth of “personalia” as a culture language sign, as
well as peculiarity of its functioning, which lies in its ability to represent social and cultural values
and priorities in personal-precedential form, thus making a contribution to developingan
individual‟sconcept scheme and, consequently, general cultural literacy.
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