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Derginin Adı:
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European Researcher
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Cilt:
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2014/14
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Sayı:
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77
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Makale Başlık:
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Marketing Factors Affecting Leasing Selection in Bosnia and Herzegovina: Case Study on VB Leasing
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Makale Alternatif Dilde Başlık:
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Alternatif dilde başlık bulunmamaktadır. There is no article title in another language.)
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Makale Eklenme Tarihi:
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16.11.2015
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Okunma Sayısı:
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9
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Makale Özeti:
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In constantly changing environment all types of companies need some support
from various types of funding institutions. Companies use their own resources to finance some
projects or purchases but also take loans, mostly from banks to have additional support or in case
of lack of money. Beside small, medium, as well as big companies, physical persons also use
different types of financing to achieve their goals and fulfil their needs. Financing companies need
to recognize the criteria on which prospective customers establish their financing selection
decision. Planning a proper marketing strategy in order to attract new customers is of crucial
importance in identifying these criteria. The main purpose of the study is to identify which factors
affects people to choose leasing services. For data collection and analyse both, qualitative and
quantitative study is conducted. Data for this study were collected through surveys delivered to 65
VB Leasing users from Sarajevo region. Out of 65, 57 useful responses were accepted for further
analysis. Also interview was done with director of VB Leasing for qualitative study in order to get
more insights in this topic. Findings of the study show what are the important factors for leasing
selection and these information can support leasing managers in designing marketing strategies for
perspective customers.
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Alternatif Dilde Özet:
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Alternatif dilde abstract bulunmamaktadır. (There is no abstract in another language.)
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