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Makale Özeti:
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University students, as a special consumer group, have important effects on
leading trend and consumption structure. First of all, poor financial management is the main cause
students are facing financial problem. Also, their characteristics of consumption and consumption
status also reflect the student‘s value orientation. The aim of this study was to investigate how
students of private higher education institutions in BiH make purchasing decisions and how they
balance small budget with living expenses. The ability to manage finances impacts students both
personally and academically. Financial literacy is the ability to understand how money works in the
world: how someone manages to earn or make money, how that person manages it, how he/she
invests it (turn it into more) and how that person donates it to help others. Data for this study were
collected by using survey which are delivered to students of International Burch University.
Implications provided valuable data for university administrators in management and student
affairs, counselors, economic educators, and parents.
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