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Makale Özeti:
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Consumer ethnocentrism comes up as tendency to purchase domestic products instead of
foreign once. This kind of behavior can be directly linked to every country‟s prosperity.
Ethnocentric consumers, purchasing domestic products, see as their own contribution to economic,
social and political development. Purpose of this study is to analyze consumer perceptions about
local products consumption and its effects on community-building in BiH. It also explored the
potential to expand local markets for local food and products. Sources of local food products
include (but may not be limited to) farmers markets, and grocers who carry local foods.
A descriptive research methodology was used for this study. As the survey instrument
questionnaire is used to collect data from local community. 320 responses were further analyzed
with SPSS program, using descriptive statistics. Final outcome give detailed picture of local
products consumption by learning about the expectations of consumers and understanding the
kinds of contributions that local products make to the community. Results showed that consumers
in BiH are showing ethnocentric behavior while purchasing products, respondents generally
perceive domestic products to be of good quality but while purchasing they are putting quality in
front of domestically produced products.
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