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Derginin Adı:
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Humanitas - Uluslararası Sosyal Bilimler Dergisi
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Cilt:
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2017/5
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Sayı:
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9
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Makale Başlık:
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FONGOGO: A CASE STUDY ON THE USABILITY OF THE LOCAL CROWDFUNDING AND FUNDRAISING WEBSITES IN TURKEY
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Makale Alternatif Dilde Başlık:
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Alternatif dilde başlık bulunmamaktadır. There is no article title in another language.)
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Makale Eklenme Tarihi:
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28.12.2018
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Okunma Sayısı:
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1
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Makale Özeti:
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The contemporary success of the global online crowdfunding
platforms; Kickstarter and Indiegogo inspired Turkish entrepreneurs to
develop similar websites for the local use. The websites Fongogo,
Crowdfon, Fonlabeni and Bi Ayda were founded to get the attention of the
Turkish benefactors and angel investors. However, in this funding system
where the website itself has crucial importance as the main tool of the
crowdfunding experience, these local platforms couldn’t reach the success
of their predecessors. The reported issues showed that the failure of the
local websites is linked to their usability problems. The aim of this
research is to determine these usability problems and evaluate efficiency,
effectiveness and satisfaction score of the most widely used Turkish
crowdfunding website; Fongogo. In order to examine this, a quantitative
usability test was carried out to reach a Single Usability Metric (SUM)
with a sample of 14 Turkish users in two age segments between 20-40
and over 40. In addition to the tests, interviews with project owners and
previous users were also conducted. The findings support that the
usability problems affect the funding campaigns negatively and the
website needs to be improved both for benefactors and project owners.
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Alternatif Dilde Özet:
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Alternatif dilde abstract bulunmamaktadır. (There is no abstract in another language.)
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