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Derginin Adı: International Journal of Social Sciences and Education Research
Cilt: 2015/1
Sayı: 3
Makale Başlık: Example of the post – modern nostalgia in branding marketing: Retro music
Makale Alternatif Dilde Başlık: Alternatif dilde başlık bulunmamaktadır. There is no article title in another language.)
Makale Eklenme Tarihi: 10.01.2019
Okunma Sayısı: 1
Makale Özeti: Which is native to Turkey, arabesque, a folk music genre which contain in Orientalism, emotional, rebellious, unrequited love, despair and is transferred to the music of a life filled with failure, it is an art form that incorporates the enstürümantal values. Arabesque culture, then Anglo-American rock 'n' Arabesk combines the roles of music styles, Orhan Gencebay Bully Muslum Gurses, Ibrahim Tatlises, Selami Şahin sounds like Ferdi Tayfur, have led to the emergence of a new arabesque culture and forth with Turkish motifs Anglo-American rock that incorporates orientalism 'n' roll music has emerged. Because our study focuses especially on Orhan Gencebay arabesque, I would like to mention the reason that of Orhan Gencebay arabesque exit. The most important reasons arabesque that of Orhan Gencebay emergence of state intervention. It wants to break all ties with the Ottoman Empire with the proclamation of the Republic and more westernized effort comes from being in it. The formation of the ban on radio and television broadcasts in the 1930s, wishes to announce voice, a rebellion, the emergence of the idea of freedom can not be expressed in the arabesque is the most important factor. The longing for nostalgia heard today, it has been examined in the framework of the 4P marketing mix as it affects art and especially music.
Alternatif Dilde Özet: Alternatif dilde abstract bulunmamaktadır. (There is no abstract in another language.)

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