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Makale Özeti:
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Remanufacturing process converts used products into like-new products in order to recover value-embedded in products. Remanufacturing is beneficial to environment because it reduces level of waste disposal. Besides, remanufacturing enables companies to produce less costly products. Therefore, remanufactured products can be sold to customers with cheaper prices than new ones. Although remanufacturing has been practiced by companies for almost a century, remanufacturing subject recently grasps academic attention in the realm of marketing. Moreover, marketing activities create bottlenecks in the remanufacturing system. The purpose of this study is to develop a consumer behaviour model for remanufactured products. For this reason, two-step modelling approach is used for model building. First measurement model is assessed on construct validity by doing confirmatory factor analysis. Then, structural model is evaluated. Findings show that consumer purchase behaviour for remanufactured products can be depicted by using theory of planned behaviour. As well, perceived risk, perceived benefit, product knowledge and emotion of disgust constructs may have significant influence on consumer behaviour for remanufactured products.
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