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Derginin Adı:
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The Turkish Online Journal of Distance Education
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Cilt:
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2013/14
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Sayı:
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3
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Makale Başlık:
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WHAT’S IN A NAME: The Amateur‘s View of Good Practices in Naming an Online Educational Program
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Makale Alternatif Dilde Başlık:
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Alternatif dilde başlık bulunmamaktadır. There is no article title in another language.)
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Makale Eklenme Tarihi:
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3.04.2015
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Okunma Sayısı:
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1
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Makale Özeti:
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Branding is considered to be particularly important in the marketing of online
educational programs. A critical step to establishing the brand is naming the product
appropriately. To this end, one can secure the services of professionals or rely on a doit-yourself
approach. The research reported here aimed to identify the features that
non-professionals (graduate students) consider to be important in the name for an
online educational product, and to compare these to the recommendations made by
naming professionals (as reported in the literature). A survey directed at current and
prospective graduate students at a traditional university asked about the desirability of
16 characteristics in the name of a new line of online courses. The six characteristics
that were deemed most critical are (in order of importance): self-explanatory,
memorable, easy to pronounce, has appealing associations, suggests/hints at the key
features, and short. These are the same features that professionals in the business of
creating new product names generally consider as best practices in creating a name.
The results show that contrary to the concerns expressed by some practitioners in the
naming industry, college-educated individuals who do not create names for a living
nonetheless demonstrate an awareness and appreciation for the features of a good
name in an Internet-based course delivery system.
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Alternatif Dilde Özet:
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Alternatif dilde abstract bulunmamaktadır. (There is no abstract in another language.)
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