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Makale Özeti:
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The purpose of this study is to investigate what influences employees‘ acceptance and
resistance to a corporate e-learning initiative provided by one of the leading Banks in
Greece. The results of the research provide insight into the barriers and enticers in
relation to e-learning and identify areas for improvement, with a view to developing
and implementing efficient corporate e-learning initiatives. A combination of
quantitative and qualitative research was conducted in order to examine the factors
affecting learner‘s interest in, and resistance to e-learning along four axes: a)
technology, b) time c) interaction/support, d) reward/recognition. Distractions to
study and continuous interruptions were identified as the most serious barrier faced by
the trainees, as e-learning material is available only on the Bank‘s intra-net, ie only at
the work place and during working hours. Linking the completion of an e-learning
course to a particular job description or to an opportunity for employee promotion, as
well as the integration of the e-learning courses into a comprehensive training system
leading to a certified business title, were identified, among others, as particularly
encouraging factors.
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