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Makale Özeti:
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Countries‘ success in the knowledge economy increasingly rely on highly-skilled and
qualified people, which in turn, requires rapid, effective, and less expensive education and
training. In this context, e-Learning has emerged; e-Learning is scalable, less expensive than
traditional learning, and clearly advantageous for learners to access educational information
and content anywhere and anytime. However, for evaluating the effectiveness of e-learning
programs, a definition of ‗effectiveness‘ should to be established. In addition, understanding
the factors influencing the effectiveness of e-Learning programs will help learning
institutions to channel resources to significant factors rather than unimportant ones.
Accordingly, this study intends to develop measures for the effectiveness of e-Learning and
define the factors influencing them, and how both –the effectiveness measures and
influencing factors- are perceived by different e-Learning practitioners, in particular,
business and academic ones. More importantly, a comparison of both groups‘ perceptions is
examined.
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