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Makale Özeti:
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This paper is a continuance of an empirical work on hotels in a developing country
and its acceptance on environmental impact. The study measured the responsiveness
of small and medium accommodations (SMAs) in Kuala Lumpur, Malaysia towards
environmental management, by means of their awareness, attitudes and opinion on
the meaning, marketability and practicality of environmental management in an
accommodation property. A combination of quantitative and qualitative approach
was used for the study.
The study found those respondents‘ perceptions on the meaning, marketability and
practicality of environmental management that SMAs are generally positive about the
relevance of environmental issues in their operations and their role in it. However,
the SMAs do not go beyond the basic common sense of cutting their water and
energy costs.
The chief reason for the lack of motivation to do more is lack of awareness on how to
adopt environmental management in their operations. The study also found path
towards a wider adoption of environmental management among SMAs is still rough
because there is very little pressure from the authorities and relevant stakeholders
for them to change. Without external drivers, it is difficult to expect SMAs to go
beyond their normal business activity as internal constraints and lack of guidance on
how to play a more significant role in sustainable development are hampering such
move.
To overcome the lack of drivers, this paper is proposing e-learning as a way to
promote wider understanding and acceptance on environmental management for
SMAs. Thus, the paper discusses the situation by addressing key issues such as
students, teachers and organizational issues, information technology delivery design
and top level support, outcome assessment, flexibility as well as supplement versus
substitute issues.
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