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Derginin Adı:
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The Turkish Online Journal of Distance Education
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Cilt:
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2004/5
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Sayı:
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4
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Makale Başlık:
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REVIEW: Advances in Electronic Marketing
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Makale Alternatif Dilde Başlık:
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Alternatif dilde başlık bulunmamaktadır. There is no article title in another language.)
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Makale Eklenme Tarihi:
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21.04.2015
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Okunma Sayısı:
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2
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Makale Özeti:
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There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers.
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Alternatif Dilde Özet:
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Alternatif dilde abstract bulunmamaktadır. (There is no abstract in another language.)
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